About us
Our Story
The Birth of SUMSAM BEAUTY
Founded in 2020, then by two young visionary minds—17-year-old Fashion Design student Sameera Maheen and 19-year-old Data Science student Sumayya Samreen—SUMSAM BEAUTY combines the best of design and science to create one-of-a-kind lip products that enhance the natural beauty of every lip type. Our mission is simple: to provide organic, vegan, and cruelty-free lip products that not only beautify but also nourish and protect.
Our range includes everything from flirty pinks to subtle browns and bold reds, offering shades for every skin tone and any occasion. We provide lip gloss, lip balm, lip liner, lip oil, lip scrub, liquid lipstick, and a variety of other lipsticks.
About Founders
Sumayya Samreen is a Master’s graduate in Artificial Intelligence from Royal Holloway, University of London. Raised in the UAE, she is currently residing in the United Kingdom. With a natural knack for technology, her hard work and commitment to her goals have become the stepping stones to her success. She also has a passion for social work and is a part of various Rotaract Clubs, which helps people around the world who are underprivileged and people in need. A passionate motivator to her Co-Founder.
Sameera Maheen is a Master’s student in Fashion Designing and Historical Costume at the Arts University in the UK. Raised in the UAE, she grew up with a passion for self-care, prioritizing organic products that are gentle on the skin. This passion inspired her to create a brand of organic, vegan, and cruelty-free lip products. As the visionary behind the brand, she is dedicated to working hard to achieve her goals. She always had a creative side in her as she is using it to the best of her ability.
Our Ingredients
Nature’s Best for Your Lips
The secret behind our products lies in the power of nature. Each formula is packed with natural, organic ingredients that work in harmony to nourish, protect, and beautify. We’re committed to using only the highest quality plant-based ingredients, free from harmful chemicals, parabens, and synthetic fragrances. Our lip products are infused with the goodness of:
- Shea Butter: Rich in vitamins and fatty acids, it deeply moisturizes and heals chapped lips.
- Coconut Oil: Provides hydration and locks in moisture to keep lips soft and supple.
- Jojoba Oil: A natural emollient that smooths and nourishes, making lips feel silky all day long.
- Vegan Waxes: Offer a protective barrier to shield your lips from environmental stressors, without clogging pores.
Every ingredient we use is chosen for its natural benefits, ensuring that you get beautiful lips that are also safe and healthy.
Why Choose Us
Pure & Safe
We use only organic, vegan, and cruelty-free ingredients that are safe for all skin types. Our lip products are free from harmful chemicals, so you never have to worry about long-term damage to your lips.
A Personal Touch
We understand the concerns of girls and women who want to feel beautiful without sacrificing their skin’s health—because that’s where it all started for us. Our products are made with love, care, and the same concerns you have for your skin.
Skin Health First
Our formulas not only beautify but also nourish and protect your lips. We focus on creating products that enhance your natural beauty while improving the health of your skin.
A Shade for Everyone
From everyday neutrals to daring reds, our products are designed for all skin tones and styles.
Affordable, Quality Beauty
You’ll find the best quality at a fair price, ensuring everyone has access to healthy, beautiful lips.
Customer-Centric Approach
Our products not only beautify but actively work to keep your lips soft and moisturized.
Organic, Vegan, Cruelty-Free
Our commitment to natural beauty means we don’t compromise on safety or ethics.
Hydrated Lips, Every Time
Our products not only beautify but actively work to keep your lips soft and moisturized.
Beauty with a Conscience
Every purchase supports a brand that values ethics, from cruelty-free testing to sustainability in sourcing and packaging.
Easier Choice for Everyday Beauty
SUMSAM BEAUTY offers a hassle-free approach to makeup. Our products are designed to give you beautiful, hydrated lips with minimal effort. No more worrying about whether your lipstick will dry out your lips or contain harmful ingredients.